You probably aren't marketing at all.
If sales is the blood of a business, marketing is the heart that pumps it throughout the body of your company. Without marketing, potential customers won’t know of your existence, meaning they can’t spend their money on your services.
The vast majority of would-be entrepreneurs fail not because of bad service, a lousy product, or a weak team. They fail because they don’t generate inquiries, which turn into sales. Sales provides the money that keeps the business alive.
Simply put, the number one problem with most businesses is that they aren’t effectively marketing. For the vast majority of consultants, this means they’re not marketing at all.